Cool, hot media and gender attraction

Hot media are those media that express an analytical, precise and well-defined message. Most of the visual media, especially the high-definitions one, are hot media. The message conveyed by hot media usually doesn’t need much participation from the audience. For instance a movie is hotter than television since has a higher definition. Other examples of hot media are radio, the photograph, a lecture. However, what do we really do when we complete the message of a cool media? We immerse ourselves in the media and can became almost hypnotized looking for instance at television or reading comics books. Women know well that less is more. Showing a part of their bodies makes the seer activate his imagination to complete the picture (well, in this case completing could mean… completing the removal).

Dali - A Couple with Their Heads Full of Clouds[en]

During these very hot days in Italy a lightweight article about media and gender relationships. Marshall McLuhan as a media analyst coined the terms hot and cool media.

Hot media are those media that express an analytical, precise and well-defined message. Most of the visual media, especially the high-definitions one, are hot media. The message conveyed by hot media usually doesn't need much participation from the audience. For instance a movie is hotter than television since has a higher definition. Other examples of hot media are radio, the photograph, a lecture.

Cool media are those media that need the participation of the audience. Comic books and cartoons are cool media since the audience has to fill missing details. A seminar is considered a cool media since it requires an active role of the participants.

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In questi giorni di gran calura, un articolo leggero sui media e i rapporti uomo donna. Lo studioso dei media Marshall McLuhan ha coniato le espressioni media “caldi” e “freddi”.

I media caldi sono quelli che trasmettono un messaggio analitico, preciso e ben definito. La maggior parte dei media visivi – soprattutto quelli ad alta definizione – sono media caldi. Il messaggio trasmesso dai media caldi di solito non ha bisogno di molta partecipazione da parte del pubblico. Per esempio, un film è più caldo della televisione, perché possiede una definizione più elevata. Altri esempi di media caldi sono la radio, la fotografia, una conferenza.

I media freddi sono quei media per i quali è necessaria la partecipazione del pubblico. I fumetti e i cartoni animati sono media freddi, perché il pubblico deve riempire i dettagli mancanti. Un seminario è considerato un media freddo, perché richiede ai partecipanti un ruolo attivo.

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